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Why 7 Out of 10 Small Businesses Fail—and What the Successful 3 Know That You Don’t




The numbers are sobering: 7 out of 10 small businesses don’t make it past their first few years. It’s a harsh reality, but understanding the reasons behind these failures can help you avoid the same fate. Let’s uncover what separates the successful few from the struggling majority.

The Common Pitfalls

Here are some of the top reasons small businesses fail:

  • Cash Flow Issues: Running out of money is one of the most common problems. Without proper planning, even profitable businesses can struggle.

  • Poor Market Fit: Offering a product or service that doesn’t resonate with customers can make growth impossible.

  • Lack of Systems: Without processes to handle operations, scaling becomes chaotic and unsustainable.

Recognising these pitfalls is the first step to avoiding them.

What the Successful 3 Do Differently

The businesses that thrive have a few things in common:

  • They Plan Financially: Successful businesses track their expenses, manage cash flow, and prepare for unexpected costs.

  • They Know Their Audience: By deeply understanding their customers, they create offerings that people truly want.

  • They Build Systems: Instead of relying on the owner for everything, these businesses use systems and automation to run smoothly.

How You Can Succeed

Success isn’t about luck—it’s about preparation and adaptability. Focus on building a strong foundation for your business, from understanding your finances to improving your processes. The more intentional you are, the better your chances of joining the successful 3.

 
 
 

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